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CECP Insights Blog

CECP's CEO Daryl Brewster, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.

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  • Last week my inbox was filled with a mix of encouraging, as well as alarming, headlines on the latest sustainability news. While 94% of companies plan to comply with the Corporate Sustainability Reporting Directive (CSRD), greenwashing lawsuits are taking off. And despite heads of biodiversity being appointed, corporations are backing out of net-zero alliances. It […]

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  • The pandemic has arguably been the broadest disrupter in recent memory, shifting our thinking about our deep-seated values and priorities. Many of us have reevaluated how we spend our time, and the meaning of work in our lives. As we continue to shape our new normal, we ask ourselves, “Why am I doing this?” Leading […]

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  • A conversation with Daryl Brewster, CEO, CECP, and Rob Bernshteyn, CEO & Chairman, Coupa Software Daryl: Rob, thanks for taking the time to talk with us. You’ve served as Chairman & CEO of Coupa Software since early 2009. You’ve seen a shift, especially in the last few years, in how companies define their purpose. Share […]

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  • The bar for corporations to behave morally is higher than ever. This year’s Edelman Trust Barometer report—a survey of 36,000 people in 28 countries—finds trust in all organizations is changing, but business remains the most trusted (61%), followed by trust in NGOs (59%), government (52%), and media (50%).  Just as protests after George Floyd’s murder […]

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  • Purpose Activation

    Despite corporate purpose proliferating in importance, few companies are actively planning ways to bring its purpose journeys to life. According to CECP’s Giving in Numbers report, 90% of the C-Suite and 71% of middle management refer to corporate purpose in their communications. And reassuringly, 80% of high performing companies are successful at infusing purpose throughout their […]

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  • Investing in Society is the authoritative source to assess the corporate sector’s progress toward being increasingly purpose and stakeholder driven. CECP’s assessment combines rigorous analysis with research, trends, and cases from the ESG landscape, examined through the lens of CECP’s engagements with more than 200 of the world’s leading companies. Investing in Society organizes its […]

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  • Every year since 2013, SynTao, CECP’s Global Exchange Mainland China and Hong Kong country partner has forecast the top 10 corporate social responsibility (CSR) trends in the country, providing a professional guideline for companies to undertake social responsibility and helping companies shape and update CSR strategies and activities. Here are the 2021 Top 10 CSR […]

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  • In CECP’s 2019 Giving in Numbers survey, roughly 80% of companies reported having a corporate foundation, and of those companies, the average number of foundations a company operated was 3. It is clear that companies view having their own corporate foundations as a fundamental component to their corporate responsibility strategies. We also know that CECP […]

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  • On Veterans Day, we honor our country’s military veterans who served to protect our freedom and rights. Many of us at CECP have family members and friends who have served or are serving in the military, and in our  special salute, we want to highlight the commitment by companies to support military families and veterans. […]

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  • Pro Bono service has been a cornerstone of corporate volunteerism for decades.  As the kids would say, it’s the “OG” of skills based volunteerism.   As companies continue to refine their corporate responsibility strategies to 1. align more closely with business goals and 2.  enhance the impact of the nonprofit organizations they support, pro bono service […]

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  • On the day that Giving in Numbers is released, the CECP team envisions everyone diving into this year’s insights for the first time. Many have read the report for years, are tuned into the nuances of trends, and can quickly spot new topics that pop up in the report. Others find the report for the […]

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  • With the recent Business Roundtable statement and the Financial Times’ series on expanding corporate purpose beyond short-term shareholder value, there was plenty of momentum going into United Nations (UN) General Assembly and Climate Week. Several events and discussions addressed the private sector’s role in driving progress towards the Sustainable Development Goals (SDGs). Throughout the week, […]

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  • I recently had the opportunity to participate in the Chief Executives for Corporate Purpose (CECP) Summit in New York City. CECP is celebrating 20 years of empowering corporations to be a force for good in society. It was an honor to be part of the event and to also share the stage with Paurvi Bhatt, […]

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  • The text below are the remarks given by Xavier de Souza Briggs, Vice President, U.S. Programs, Ford Foundation at CECP’s Chairman’s Reception the night before the 14th Annual Board of Boards.    I want to begin by congratulating the members and leadership of CECP for 20 years of terrific accomplishment and growth. I’d also like […]

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  • By Carol Cone, CEO, Carol Cone ON PURPOSE  Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high sense of purpose have experienced a brand […]

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